About us

Our Story 

Founded by a team of professionals with fashion backgrounds and deep knowledge in the production industry, Upself London was born on a simple mission: to make luxury knitwear at an affordable price point.

The Upself London team is comprised of passionate, hardworking and dedicated women that come from diverse cultural backgrounds. We believe that’s what makes us unique – blending global perspectives, thoughts and compelling ideas together to craft premium knitwear that spans far beyond ‘looking good’.

Over the years, we have demonstrated an unwavering commitment to ethics and sustainability, setting clear company goals and action-driven results. From our natural and organic yarns to recyclable packaging, we consciously weave eco-conscious behaviour into every aspect of our production process – and continue to do so for now and the years to come.

Simply put: we want our customers to feel empowered wearing cashmere that was made with the planet in mind. By crafting clothing with unmatched quality and at a fraction of the price of traditional retailers, we are able to provide long-lasting staples in our customer’s wardrobes which they can proudly wear each and every day.