Our Concept

Our Vision

To be the go-to affordable, cruelty-free cashmere brand in the fashion industry.

We promise to continue pioneering in the world of luxury cashmere – dedicating ourselves to keep improving our sustainability efforts and production processes, whilst ensuring our prices stay reasonable and fair as we grow.

At Upself London, we want to give you the platform to wear well and feel good knowing you are supporting brands and processes who want to make a positive impact on the planet.  

Our mission is to curate luxury cashmere staples relentlessly grounded in sustainability.

We see a world where clothing can be consciously crafted with minimal harm caused to our planet. We promise to continue creating garments as responsibly as we possibly can, from working with single-origin farm, paying fair wages to factory workers and beyond.

Upself London is committed to making positive change in the world where fashion lovers can buy less and invest in pieces that are made to last putting them on the pathway to becoming ‘conscious’ consumers.

 

Will you join us in achieving our mission?